Customer Demographics
The Customer Demographics report shows key demographic characteristics of a customer segment in an at-a-glance format.
You can filter the customer segment data to focus on specific demographic characteristics. Once you have determined the demographic characteristics that you want to target, you can generate a list of customers that have those demographic characteristics.
You can filter the data in the report in the following ways:
- By season seat members or non-season seat members. After you select a value, the customer segment filter is populated.
- By customer segment
- By customer type
- By probability type
- By probability range
The report displays the following information for the selected customer segment (with the
selected filter critieria):
- Number of households, average household income, average household size, and number of children in the household
- Donut charts that show community, age group, occupation, and education. Each chart is divided into ranges showing the percentage of customers that fall into a range. For example, the age group donut chart is divided into age ranges of 10 to 20, 21 to 30, 31 to 40, and +40.
- Bar charts that show gender, employment status, own or rent a residence, and marital status
To see a detailed list of customers for the selected filter criteria, click Customer List. The customer list displays customer name, email address, customer ID number, customer type, contact information, and other details about each customer. To export the Customer List report to a file, see Exporting the Customer List report.