Acoustic Exchange and Salesforce integration guide

By integrating Acoustic Exchange and Salesforce, marketers can publish Customer Relationship Management (CRM) data to Acoustic Exchange and Acoustic Exchange Business Partner Solutions, like Acoustic Campaign, that are registered with Acoustic Exchange.

Customer Relationship Management is primarily a relational-data infrastructure that consolidates customer-based information with sales-oriented workflow management that enables companies to manage, analyze, and use their customer relationships. The result of this integration is the real-time syncing of that data between any platform that is registered with Acoustic Exchange and Salesforce, which provides visibility into customer actions, marketing activity, analytics, and more.

How Acoustic Exchange and Salesforce work together

When a customer interacts with an email that is sent from a marketing platform, like Acoustic Campaign, the interaction is recorded and registered as an event by the marketing platform. The marketing platform then pushes the event data to Acoustic Exchange. After the event is received by Acoustic Exchange, the event is then pushed to Salesforce. With the customer data that is contained in the event, Salesforce users are able to mold a more complete view of their brand's relationship with its customers.

However, because of Acoustic Exchanges dynamic nature, the sending and receiving of CRM data is not limited to marketing platforms. You can share your Salesforce CRM data between Acoustic Exchange and the robust number of IBM and IBM Business Partner solutions. For example, in addition to connecting a marketing platform to Salesforce, you could also connect an analytics platform like Acoustic Digital Analytics, and share analytical and CRM data between the two endpoints.

How the integration works

Depending on your business case, you can select from one of two methods to satisfy your business needs.
  • Salesforce as a Acoustic Exchange CRMi deployment for Acoustic Campaign
  • Salesforce as a non-CRMi deployment in Acoustic Exchange

Salesforce as a Acoustic Exchange CRMi deployment for Acoustic Campaign

This integration method is for marketers that use both Salesforce and Acoustic Campaign to manage their customer-marketing relationship. It builds on the legacy Salesforce and Acoustic Campaign integration, offering optimizations for data transfer speed, stability, and the ability to choose what data is sent to Salesforce.

For more information about this integration, see How do I integrate Acoustic Campaign and Salesforce in Acoustic Exchange? .

Salesforce as a non-CRMi deployment in Acoustic Exchange

This is a non-specialized integration with Salesforce in which you, a Acoustic Exchange user, can register the Salesforce endpoint in your Acoustic Exchange account. By implementing this method, Acoustic Exchange you are able to send and receive data to and from your Salesforce solution to any IBM and IBM Business Partner solutions that are registered with Acoustic Exchange.

For more information about this integration, see Integrating Salesforce and Acoustic Exchange.