The Framework

Design thinking re-envisioned for the modern enterprise

We think the systems of the world should work in service of people. At the heart of our human-centered mission is Enterprise Design Thinking: a framework to solve our users’ problems at the speed and scale of the modern enterprise.

The Principles guide us

See problems and solutions as an ongoing conversation.

A focus on user outcomes

Drive business by helping users achieve their goals.

Restless reinvention

Stay essential by treating everything as a prototype.

Diverse Empowered Teams

Move faster by empowering diverse teams to act.

The Loop drives us

Understand the present and envision the future in a continuous cycle of observing, reflecting, and making.

Observe

Immerse yourself in the real world.

Reflect

Come together and look within.

Make

Give concrete form to abstract ideas.

The Keys align us

Lead teams to great user outcomes using our scalable framework for team alignment.

Hills

Align teams on meaningful user outcomes to achieve.

Playbacks

Stay aligned by regularly exchanging feedback.

Sponsor Users

Invite users into the work to stay true to real world needs.