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How to accelerate hyper-personalisation in marketing with generative AI

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Reimagine human potential in the generative AI era

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Who are we?

 

IBM Consulting is the only major global consultancy that sits within a technology company. With principles grounded in open innovation, collaboration and trust, we don’t just advise. We work side by side to design, build, and operate high-performing businesses—together with our clients and partners.

 

Reinvent how your business works with AI

Build empowering AI that is targeted trusted, open and scalable.

Explore our AI services
The AI models built with watsonx do more than enhance the digital experience of the US Open. They also scale the productivity of our editorial team by automating key workflows.

Kirsten Corio

Chief Commercial Officer, United States Tennis Association

Experience is everything

IBM iX takes a design-led, data-driven approach to experience transformation.

Explore our capabilities
If we didn’t have IBM iX helping us establish our omnichannel commerce as quickly as they did, we actually would have lost market share by this point.

CIO and CDO

Manufacturing Company

CEO’s Guide to IT automation

To help CEOs stay on top of the fast-shifting changes, the IBM Institute for Business Value is releasing a series of targeted, research-backed guides to generative AI, on topics from data security to tech investment strategy to customer experience.

Turn IT into an investment portfolio
With IBM, we now have an accurate 24-hour view of the world in real time.

Robert Oh

Executive Vice President - Head of Corporate Digital Strategy Doosan Group and Chief Operating Officer, Doosan Digital Innovation

Operations

Transform your operations using rich data and powerful AI technologies to integrate optimization processes and enable intelligent growth.

Explore all capabilities
If our business-critical systems go down, that could cost us millions of dollars per day. By protecting us against unplanned downtime, the project with IBM has decreased the risk of these losses dramatically.

Takeshi Hara

CEO and President, Mitsubishi Motors Philippines Corporation

6 blind spots tech leaders must reveal

 How to drive growth in the generative AI era

Get insights
You have to transform not only technology but also culture, and that’s where we’re looking at the IBM Garage to enable our people to make a difference, to create long-term sustainable value

Shelley Kalms

Chief Digital Officer, Woodside Energy

Reinvent how your business works with AI

Build empowering AI that is targeted trusted, open and scalable.

Explore our AI services
The AI models built with watsonx do more than enhance the digital experience of the US Open. They also scale the productivity of our editorial team by automating key workflows.

Kirsten Corio

Chief Commercial Officer, United States Tennis Association

Experience is everything

IBM iX takes a design-led, data-driven approach to experience transformation.

Explore our capabilities
If we didn’t have IBM iX helping us establish our omnichannel commerce as quickly as they did, we actually would have lost market share by this point.

CIO and CDO

Manufacturing Company

CEO’s Guide to IT automation

To help CEOs stay on top of the fast-shifting changes, the IBM Institute for Business Value is releasing a series of targeted, research-backed guides to generative AI, on topics from data security to tech investment strategy to customer experience.

Turn IT into an investment portfolio
With IBM, we now have an accurate 24-hour view of the world in real time.

Robert Oh

Executive Vice President - Head of Corporate Digital Strategy Doosan Group and Chief Operating Officer, Doosan Digital Innovation

Operations

Transform your operations using rich data and powerful AI technologies to integrate optimization processes and enable intelligent growth.

Explore all capabilities
If our business-critical systems go down, that could cost us millions of dollars per day. By protecting us against unplanned downtime, the project with IBM has decreased the risk of these losses dramatically.

Takeshi Hara

CEO and President, Mitsubishi Motors Philippines Corporation

6 blind spots tech leaders must reveal

 How to drive growth in the generative AI era

Get insights
You have to transform not only technology but also culture, and that’s where we’re looking at the IBM Garage to enable our people to make a difference, to create long-term sustainable value

Shelley Kalms

Chief Digital Officer, Woodside Energy

How we bring it to life

IBM Garage helps realize value, not just identify it. Scale transformation from conception to user-adoption through a data driven, user-centric, value-obsessed operating model and methodology proven to delivery 20% improvements in efficiency.

See how IBM Garage works Talk to an IBM Garage expert

20%

increase in data team efficiency(1)

108%

ROI on projects built with the methodology(1)

75%

faster developer tool delivery(3)

20%

increase in customer engagement(2)

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