Home Case Studies E.ON Building a scalable contact center for a green energy future
E.ON improves the customer service experience when it engages IBM Consulting to deploy a new contact center platform powered by Amazon Connect and built on AWS Cloud Services
About IBM/AWS partnership
Building a scalable contact center for a green energy future Image
E.ON is a leader in the UK’s green energy transition. Serving homes, businesses and communities with sustainable solutions such as solar panels, batteries, heat pumps and electric vehicle charging, the company is driving the UK’s goal to achieve net zero carbon emissions by 2050.

Fulfilling this mission means deploying next-generation digital solutions that are adaptable to a dynamic, growing market.

“In the UK, 22 million homes and businesses need to have various decarbonization measures applied if we are to hit the net zero target,” says Fiona Humphreys, CIO at E.ON UK. “The pace at which we must grow to support this challenge means implementing digital systems that can change and adapt to the market and scale at pace.”

These requirements led to a decision to replace the legacy contact center platform. It was used by more than 1,000 agents across five specialist units in E.ON’s solutions business to communicate with customers through voice, email, mobile and web channels.

“We needed a more scalable, flexible solution based on modern architecture that would support our move to net zero,” says Suky Dulay, Head of Digital Transformation at E.ON, “one that would help to provide our customers at home and in business with smart, personalized and sustainable energy solutions.”

For the new omnichannel contact center platform, E.ON executives chose Amazon Connect running on the Amazon Web Services (AWS) Cloud. But to configure the system across the different business units, each with slightly varied processes, they needed assistance. The right partner would have broad market experience with expertise in contact center transformation, AWS technologies and the AWS Cloud.

A partner that E.ON could trust to deliver was critical because the project would have to proceed quickly—without disrupting customer service. After evaluating different consulting partners, the E.ON team selected IBM Consulting™.

<1 year

 

Working as one team, E.ON and IBM Consulting took less than 1 year to replace an outdated contact center solution

120,000 calls

 

Today, 1,000 agents handle 120,000 calls monthly using the Amazon Connect

We needed a more scalable, flexible solution based on modern architecture that supported our move to net zero, helping to provide our customers at home and in business with smart, personalized and sustainable energy solutions. Suky Dulay Head of Digital Transformation UK Solutions, E.ON
A partner with business, technology and energy market expertise

IBM Consulting was the natural choice in part because of its long strategic relationship with E.ON. In fact, in the year before the contact center project, E.ON engaged IBM to evaluate the business and suggest foundational technology for the future. A key recommendation was the Amazon Connect omnichannel platform.

“IBM has a good understanding of our strategy out to 2035,” says Suky Dulay. “IBM sees technology as we do, not as the solution but as an enabler.” Other factors favoring IBM are its scale, expertise and experience with energy market clients. In addition, IBM Consulting has a strategic partnership with Amazon, including an AWS business unit bolstered by knowledge gained from 1,000 AWS client engagements.

“We felt that IBM could operate relatively independently from other partners,” says CIO Fiona Humphreys, “creating a discrete piece of work where their expertise would be applied and focused, and their dedicated team could deliver against our targets and outcomes.”

We all felt to be part of one team. IBM always had someone to listen to any concerns and put actions in place to resolve them. Patrick Clark Product Owner for Channel Management UK Solutions, E.ON
Fast development collaborating as one team

The Amazon Connect implementation began with IBM Garage™ workshops that brought in business, operations and technical stakeholders from the start. The project proceeded quickly along BizDevOps lines, where mixed squads working in sprints of two to three weeks developed small pieces of functionality and received instant feedback.

“This method is almost like crafting a snowball,” says Suky Dulay. “The key is you’re building the snowball with the right components, because the business owners are helping to dictate the right priorities, the needs and the value, and you’re delivering it quicker in incremental drops.”

“With the agile IBM Garage process, everyone was aligned to the same objectives and goals,” adds Patrick Clark, Product Owner for Channel Management at E.ON. “We all felt to be part of one team. IBM always had someone to listen to any concerns and put actions in place to resolve them.”

We actually canceled incident calls we had planned during go-live because there was nothing to talk about. It was one of the smoothest deliveries I’ve done. Patrick Clark Product Owner for Channel Management UK Solutions, E.ON
Innovative training and a smooth go-live

IBM Consulting also trained agents on the new solution. Instead of a typical classroom training approach, IBM introduced agents to a more engaging and immersive style of learning. Through hands-on practice exercises prior to go-live, IBM set up agents on the platform, where they quickly became familiar with the solution, gaining experience in the navigation and functionality to support customer interactions on every channel.

“Understanding the system from the customer side helped agents become productive right away,” says Patrick Clark.

The go-live proceeded in steps, where the team sequentially migrated five business units onto the platform. With little to no service disruptions, the migrations were praised as the most successful contact center go-lives to date.

“We actually canceled the incident calls we had planned during go-live because there was nothing to talk about,” says Patrick Clark. “It was one of the smoothest deliveries I’ve done—not just the technology implementation, but for advisor adoption as well.”

Today, more than 1,000 agents use the omnichannel platform to handle a monthly workload of 120,000 voice interactions, hundreds of thousands of email messages and 70,000 live chats. And the developers are already working on a pipeline of enhancements such as options for customer self-service.

Equipping E.ON UK for a dynamic green energy future

From design to go-live, the IBM Consulting – E.ON team completed the project within one year. This fast-time-to-value helped the company reduce costs by adopting more efficient “pay as you grow” SaaS licensing. In daily use, the system benefits all stakeholders.

Feedback from agents, such as “it’s very easy to use” and “the buzz on the floor is really positive,” underscores the go-live success. Customers enjoy a more personalized experience, as AI voice analysis sends them to the right agent while bypassing tedious “press 1 for sales …” instructions. Plus, the system reduces wait times and improves first-time issue resolution.

Managers, too, appreciate AI-powered features. After the system converts speech calls to text, sentiment analysis scores customer satisfaction with the engagement.

In the bigger picture, the platform’s stability, scalability and flexibility meet E.ON’s need for technology that can adapt to the dynamic green energy market. “We’re very comfortable that this solution is fit for the future,” says digital transformation leader Suky Dulay. “We believe it provides us with a material competitive advantage to efficiently handle customer inquiries and issues, leading to higher customer satisfaction and retention rates .”

CIO Fiona Humphreys sums up the project this way: “It was important that we deliver the contact center program in line with plan, as it is an essential enabler in our overall UK strategy. The IBM team excelled at doing so, which will help us better serve our customers.”

E.ON Logo
About E.ON UK Solutions

Headquartered in Coventry, UK, E.ON is one of the UK’s leading energy companies, supplying more than six million customers. Its focus is on leading the energy transition by providing smart, sustainable and personalized solutions for customers at home, in business and across entire towns and cities. Its UK Solutions (link resides outside of ibm.com) division offers consumer, business and community solutions for the green energy transition. E.ON has significantly invested in the downstream solutions business and offers a range of energy solutions and services for residential and commercial customers, including energy supply, heating and cooling systems, distributed energy, electric vehicle charging, and energy efficiency advice. It is part of the E.ON Group, one of Europe's largest providers of sustainable energy, networks and solutions.

Next up:
View case study PDF Bouygues Telecom

AI for everyone

Read the case study
MOL Group

Remaking the service station experience with data-driven customer engagement

Read the case study
CaixaBank

Creating reliable and accessible digital channels

Read the case study
Footnotes

© Copyright IBM Corporation 2023. IBM Corporation, New Orchard Road, Armonk, NY 10504

Produced in the United States, June 2023.

IBM, the IBM logo, IBM Consulting, and IBM Garage  are trademarks or registered trademarks of International Business Machines Corporation, in the United States and/or other countries. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on ibm.com/trademark.

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.
 
All client examples cited or described are presented as illustrations of the manner in which some clients have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual client configurations and conditions. Generally expected results cannot be provided as each client's results will depend entirely on the client's systems and services ordered. THE INFORMATION IN THIS DOCUMENT IS PROVIDED "AS IS" WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.