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Best Student Recognition Event 2015
12/08/2015 | Written by: Think Blog redactie (0cB)
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Just in the middle of the summer IBM Netherlands hosted the Best Student Recognition Event 2015 in Amsterdam. 64 students from 44 institutions from 20 countries and 26 nationalities spent 3 creative days of workshops and challenges in order to come up with a solution for the world problem of Food Waste.
The participants had a unique opportunity to work in an international and diverse environment, learn about IBM’s business and research, as well as network and work with top IBM experts. The IBM Center for Advanced Studies Benelux created a pleasant environment for students with all different backgrounds such as computer science, engineering and business management.
The event had it all. The first day started with presentations about the IBM strategy, business and research and an introduction to the theme of this year’s event: Food Waste. The next day started by introducing the IBM Design Thinking in the form of a mini challenge. The students had to tackle the marshmallow challenge in order to get to know and integrate with each other and cooperate to solve a common problem. Moreover, they participated in other mini challenges as well, which helped build a base for the main challenge of the event.
The participants were divided into teams of 6 and were asked to come up with a technology and business solution for food waste and make use of concepts such as the Internet of Things or Agile development. Finally they had to pitch their ideas on the third day of the event in the form of the “Dragon’s Den” situation in just 4 minutes.
The jury consisted of Toine Timmermans from Wageningen University, Dr. Alessandro Bozzon from TU Delft and Robert-Jan Sips, research lead in the IBM Center for Advanced Studies. After following carefully all the pitches, the jury selected the most impressive one; the FoodPrint. This solution is an ecosystem that would empower the individual, while simultaneously reduce their food wastage footprint. As one of the members of the winning team said: “It would be rolled out in phases, beginning with smart-fridges where nudges would be utilized to influence proactive action against food wastage. This would revolve around big data stored in the cloud, and also behavioral data being generated via personal smart devices. This whole concept was a result of the Internet of Things, and the future towards which we are moving.”
The event ended with a speech from Harry van Dorenmalen, Chairman of IBM Europe, thanking the students for participating, congratulating the winning team and giving important lessons for each one of us.
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