marketing
Global C-suite Study: Mandate for Marketing
The current and future consumer expects a highly personalized experience. This is apparent from the recently published Global C-suite Study by IBM, including a number of relevant results for the Chief Marketing Officer. The combination of design thinking and emerging technology can help the CMO address changing customer needs and other market factors. The CMO […]
How cognitive gives CMOs a head-start
Marketing and sales leaders recognize cognitive as a path that leads to a new era for their businesses. Yet, despite this understanding, and a strong dose of optimism, many feel their organizations lack a number of the foundational capabilities needed to successfully implement a cognitive solution. According to a recent study by the IBM Institute […]