L’Oréal and IBM: An Industry 4.0 makeover

Personalized cosmetics faster to the customer Industrial processes are full of data and information. When all these bits and bytes are adequately collected and processed, they are used to optimize the production process. For example, by automatically adjusting the process . Or for making the right decisions at the right time. This also applies to […]

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Will AI and Machine Learning really make the difference in marketing?

You can’t discuss marketing today without the conversation turning to artificial intelligence (AI) or machine learning (ML). Once touted as the silver bullet for data collection, analysis and customer service, smart marketers are already using the underlying technique to enhance human intelligence. Artificial intelligence (AI) continues to tempt marketing professionals. As marketers, we are driven […]

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The smart future of manufacturing companies

Maximum productivity and minimal downtime, an optimal supply chain and the retention of operational know-how. That is what manufacturing companies and their leaders want. Moreover, it is precisely what so-called ‘cognitive manufacturing’ can provide. This was evident from a recent interactive webinar, where IBM specialists presented the smart future of the manufacturing industry. Victor Sánchez […]

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How technology supports the best people flow experience at KONE

Manufacturers increasingly add digital components to their traditional products. This is usually on the basis of sensors within the hardware, which generate data about for example the functioning, use and condition of maintenance. KONE, manufacturer of lifts and escalators goes even further. They combine this data flow with artificial intelligence (AI) technology. Not only in […]

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Keeping quality high while lowering process costs with AI & IoT in Manufacturing

As profit margins shrink and consumer expectation rise, it’s for manufacturers more important than ever to optimize for quality in their operation. Fortunately, quality management technology has made huge advancements in recent years. Today organizations within manufacturing and their leaders can easily embrace available AI and IoT enabled solutions. This allows to detect quality issues early […]

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Vying for telecom customers: conversion times 3 with AI

Take a 100% saturated telecom market and more than averagely critical customers. How do you convince customers to buy extra services and to tie them even more to your brand? The magical ingredient: add a touch of artificial intelligence for a real time personalisation of communication. Proximus’ conversion rate of customers who are offered a […]

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IoT developer helps to get started with IBM Cloud

The possibilities of the IBM Cloud for developers are enormous. Think of smart things in the field of Internet of Things (IoT), blockchain, artificial intelligence (AI), datascience, and so on. In fact, the IBM Cloud contains a complete catalog of services that enable developers to set up creative projects. I even use IoT services in […]

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Technology makes Saint-Nicholas’ work easier

My daughter Clémence is both nervous and excited by the perspective of Saint-Nicholas arriving with her presents. She posted her wish-list in a letter to him in Spain. What she doesn’t realize is the pressure her expectation generates in the supply chain. As an Industry Solutions Executive at IBM I mainly work with retailers and […]

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Chocolate – much more than a matter of good taste

Whenever there is a moment to celebrate, or when we want to show our beloved ones our special attention – no doubt, tasty chocolate is the first and best choice. These high quality cacao products may be made in Belgium or the Netherlands. But an extensive chain of production and processing precedes the final product. […]

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