Svetlana Stavreva

IBM SEE CMO

Svetlana Stavreva is the CMO for IBM in South East Europe, a region covering more than ten countries, including Bulgaria, Croatia, Hungary, Romania, Serbia, Slovenia. In this position she is in charge of building IBM’s digital distinctiveness in the region through new ways of marketing and communications. Bulgarian native, Svetlana is fluent in English, Russian and Spanish and also speaks German, Slovak and a bit of Esperanto. Being a strategist first, then a marketing and communications manager, journalist, sales person, car racer, lecturer, change management expert has helped her gain diverse experience. Svetlana is also a Board Member of the International PR Association.