Laurentiu Ion, Digital Marketing Team Leader

Laurentiu Ion

Laurentiu Ion works as a Digital Marketing Team Leader in IBM Romania. His experience in IBM covered Watson Customer Engagement, Security and Internet of Things, with a focus on driving Media strategy for these business units in the Nordic Market. Included in Forbes 30 Under 30 in 2017, Laurentiu is also a writer, a teacher-practitioner and a speaker in Digital Marketing. He published two books and articles on Marketing and Business. Laurentiu was also featured in the You^IBM global recruitment campaign (https://ibm.co/2FuYHlg).

By Laurentiu Ion on April 30, 2018

How the Internet of Things Will Help Us, Marketers

As marketers, our main responsibility is to recognize the trends before they become trends, to adapt on the go and to offer our current or potential clients what they wish, for before they know themselves what it is that they desire. The word that makes the difference here is Data. IoT Data. ABI Research estimates […]

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