Lana Balic Matijasevic

Lana Balic Matijasevic

Lana currently performs a duty of CEO of Careesma.co. Lana graduated from Zagreb School of Economics and Management and currently attends MBA. She was there a head of Career Centre where she developed process with 92% of student employment success. She gained experience in HEC Paris and John Carroll University (JCU), Cleveland, USA. With the age of 26 she got opportunity to work for next several years for the the significant VW retailer in Croatia where she produced software for human resource working with 800+ employees. She specialized in finding ROI (return on investment) of people performance from financial and human resource data analytics. From 2012 she has successfully introduced technological transformation and operational processes in several Croatian and cooperated with several international companies. Has a local experience and international experience with global companies like InfosecGlobal, work with leading cyber security specialists.

By Lana Balic Matijasevic on April 21, 2021

Virtual Agents Help Businesses Thrive in the “New Normal”

The COVID-19 pandemic has rocketed virtual agent technology adoption into hyperdrive. The pandemic has rewritten the rules of the game in business. Conditions have changed, competition for customers has intensified, while resources have been dwindling due to the sudden downturn. The pandemic has shown that in this new situation, digitalization is no longer a goal, […]

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By Lana Balic Matijasevic on October 25, 2018

Zagreb School of Economics and Management used IBM Cloud to build a virtual assistant that enhances information access

If someone asked me just one year ago is it possible to get an answer from the admission office on a general student inquiry within 3 seconds only, I would say no. Queuing in front of the school’s admission office has been a practice in the higher education system, no matter how fast technology has […]

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