marketing
Corporate Service Corps: IBM’ers, cheetahs and digital skills
On the 6th of June, I boarded a Finnair plane towards Johannesburg, South Africa. I was going to spend a month in Pretoria participating in an IBM pro bono program called Corporate Service Corps. The program, which has been running for more than 10 years, simultaneously delivers excellence in leadership development and impact for communities […]
IBM is Using its Artificial Intelligence Engine, Watson, to Make Efficient Media Decisions Based on Data and AI.
The cognitive super computer, IBM Watson, can be used for many things and IBM is currently working on optimizing the programmatic media buying process based on the AI robot named Watson. “Traditionally speaking, agencies use a combination of human intuition as well as experience with algorithms and programs. The limitation of this mix really has […]
NextM – Marketing + Tech = <3
I attended the NextM conference in Stockholm. NextM is a yearly conference hosted by GroupM, and it is one of the largest tech events for marketers. The goal of the event is to inspire new thinking, ignite conversation and deliver exposure to original concepts. For me as a marketer working within technology I was very […]
On Shoptalk 2017 – The next Generation of Retail is filled with AI
On October 8-11 2017 ShopTalk Europe was held in Copenhagen with a focus on the drivers of change in the retail industry. More than 225+ speakers and 2000 individuals were there to talk about how consumers discover, shop and buy in this digital era. It was rich on content with both retails, vendors and experts […]
The cognitive vision for retail becomes reality
How would your marketing change if you had a cognitive analyst watching out for you, sharing real-time predictions and updates on performance metrics? Cognitive marketing and AI have been one of the hottest topics in the retail sector these past few years. Now, after much talking about the possibilities that new cognitive thinking offers for […]
The Era of Cognitive Growth
It is hard to predict the future but what can be said with certainty is that the future will certainly not become less customer centric. Business success stories will become increasingly dependent on the ability to create engaging customer experiences using all available channels and cognitive marketing which is based on real-time listening, understanding, reasoning […]
Webinar: What is 2017’s most effective revenue driving channels?
The main job of any marketer is to build a profitable, loyal or meaningful relationship with their customers. But in a world where attention spans are shorter than ever, how do you actually put a value on a relationship in order to measure the effectiveness of your marketing strategies? What should you measure – and […]
How to gain a competitive edge with real-time personalization
We live in a digital age where an ‘always on’ attitude means customers expect you to go further to meet their needs. Analysis from Econsultancy shows that a massive 94% of businesses say personalization is critical to their success as it promises to get the right communications, to the right person, through the right channel, […]
Tap into the widest range of expertise to create your new marketing strategy
Marketing is a journey not a destination. Collaboration is key to improving the results on your marketing efforts. Journey Designer enables marketing agencies to design end-to-end experiences, which incorporate the skills and knowledge of all your teams. Users can set goals and work with members of your organisation as well as external partners and clients. […]