How to gain a competitive edge with real-time personalization
September 20, 2016 | Written by: Johan Hoffert
Share this post:
We live in a digital age where an ‘always on’ attitude means customers expect you to go further to meet their needs. Analysis from Econsultancy shows that a massive 94% of businesses say personalization is critical to their success as it promises to get the right communications, to the right person, through the right channel, at the right time.
But if everyone’s personalizing their marketing, how can you stand out from the crowd?
Gain a competitive edge through real-time personalization
Helping you optimize live customer engagement, IBM Marketing allows you to act on what you know about your customers and what they are doing in the current moment. By immediately reacting to customer behavior on the site, you benefit from:
- Increased relevance and engagement
- Demonstrating you’re listening to the customer’s exact needs
- Guiding your customer through their buyer journey
- Opportunities to cross-sell and up-sell with ease
Discover more about how IBM Marketing can give you the competitive edge here.
Business Developer
Fintechs – pioneering use of generative AI in banking and finance
By Urban Roth, IBM Innovation Studio leader, Stockholm The race is on for leaders to make meaningful use of generative AI and its transformational power for their organisations. Current state of the banking industry – approaches, perceived opportunities and risks In a recent IBM survey of 600 banking executives, 2024 Global Outlook for Financial Services, […]
IBM and AWS Providing Clients in Finland, Norway and Sweden More Choice With IBM Software on the AWS Marketplace
In a world of complexity, who doesn’t like a little simplicity? That’s why IBM and AWS are making it even easier for clients in Finland, Norway and Sweden to buy, deploy, and do business using IBM Software purchased on the AWS Marketplace. With 44 IBM Software listings, including 29 SaaS offerings, now available, we’re also […]
Put AI to Work – with Focus on Right Use Cases and Co-creation with IBM Client Engineering
By co-creating AI solutions with industry experts, in the format of a pilot, companies and partners explore and integrate generative AI capabilities into their business – to save time, money or create new business value Blendow Group, Nexer, Edsvärd Hållbarhet, BanFast and Vasaloppet have already successfully explored IBM watsonx to drive business innovation with AI, […]