Retail
Customer service transformation at Interdiscount and Microspot.ch with Salesforce & IBM iX
Online retail is faced with the challenge of meeting growing customer needs. Today customers expect an attractive digital experience and a perfect customer journey when shopping online. Interdiscount and Microspot, both leading brands of the Swiss Coop cooperative, are aware of that challenge. As the leading omni-channel retailer for home and consumer electronics in Switzerland, […]
Accelerating Digital Retail in DACH: A Consumer Perspective
At a glance: Demanding consumers, breakthrough technologies and new business models are disrupting retail. To better understand the current retail innovation attempts in DACH, and explore how buyers are responding, we surveyed over 2.000 DACH consumers on their personal needs and preferences for retail, both offline and online. Although digital plays an important part in the retail customer experience, getting the […]