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July 29, 2022

Three trends in sustainable software featured at MaximoWorld 2022

3 min read - Our assets, including buildings, energy grids, vehicles and industrial equipment, are key contributors to the sustainability challenges we face today. But good asset management practices can be part of the solution. That’s why at MaximoWorld, brought to you by our friends at ReliabilityWeb, we’ll showcase innovations and new use cases for Maximo. We’ll also focus on how you can adopt environmentally sound practices that create sustainable business operations while delivering more value to your organization. MaximoWorld 2017 attendees networking during…

July 27, 2022

Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering

3 min read - According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many marketing departments still need days or even weeks to compile reliable data. That is too long to make ad hoc, agile, and valid decisions in the post-pandemic new normal. Rather than making decisions based on trial and observation, all available marketing data needs to be compiled into a single dashboard. This dashboard enables teams to monitor all KPIs constantly, optimize campaigns across all channels,…

July 20, 2022

Customer-driven digital marketing: Focus on measurable dimensions of customer-centricity in a cookie-free world

3 min read - The Google announcement to eliminate third-party cookies in 2023 is a wake-up call for marketers. But this is not the only initiative that affects ROI and revenue generation through performance marketing campaigns. Mobile device identifiers, privacy protection regulations and walled gardens will impact marketing campaigns as well. Today, up to 50% of web traffic lacks third-party cookies, yet performance marketing is still going strong. Chrome dominates, but since 2019, Adform has provided first-party ID solutions for performance marketers, allowing the…

July 13, 2022

Customer-driven digital marketing: Save on costs through operational efficiency in marketing 

2 min read - Even when most parts of a business (such as production or accounting) are already digitalized, marketing often remains more art than science. While the merits of creativity in marketing remain undoubted, efficiency plays a vital role in the complex orchestration of marketing tools and assets. Marketing organizations must explore the processes and procedures enabled by digitalization. They must revisit and question every aspect of their operation to determine if there are ways to leverage technology. CMOs can gain efficiency by…

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