How IBM helps Wimbledon use generative AI to drive personalised fan engagement
4 min read - For two weeks in July, the All England Lawn Tennis Club (AELTC) hosts Wimbledon, the most prestigious tournament in the sport. IBM has been partnering with the Club for more than three decades, enhancing coverage of The Championships and engaging fans with rich data-driven insights. This year, some of the most compelling stories of the tournament will be told with the help of IBM® watsonx™, the enterprise-ready generative AI platform. How watsonx keeps Wimbledon fans up to date The new…