Vivek Bharathi

Vivek has comprehensive background in technology product marketing and expertise in Artificial Intelligence with 10+ years of industry experience. During his tenure as a Senior Product Marketing Manager at IBM, he refined his ability to not only grasp but also to forecast market trends, resulting in successful positioning, messaging, and launches of multiple AI products. Most recently he led the go-to-market strategy for IBM's watsonx enterprise AI and generative AI offerings, spanning foundation models, virtual assistants, and intelligent document processing. With an MBA at the University of Chicago Booth School of Business he further honed-in his strategic, finance and analytical acumen necessary to lead marketing initiatives that directly impact business outcomes. He holds a bachelor’s degree in materials science and engineering and started his career as a systems engineer optimizing analytical applications in business workflows.