Shantha Farris

Global Digital Commerce Strategy and Offering Leader, IBM iX

Shantha Farris is a contributor to the IBM Blog.

Business transformation May 17, 2024

AI in commerce: Essential use cases for B2B and B2C

9 min read - Explore how using AI in commerce has the capacity to create more fundamentally relevant and contextually appropriate buying experiences.

Business transformation April 25, 2024

Commerce strategy: Ecommerce is dead, long live ecommerce

5 min read - Commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Discover what's changed.

Media and entertainment June 13, 2022

Appealing to the senses through digital commerce content

5 min read - Loyal customers recognize the powerful scent of cinnamon at Cinnabon, the mood-lifting music at Starbucks, the creamy taste of chocolate samples at Godiva, the silky touch of a beautifully made leather handbag at Louis Vuitton and the sight of glittering…

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Shantha Farris

AI in commerce: Essential use cases for B2B and B2C

Commerce strategy: Ecommerce is dead, long live ecommerce

Appealing to the senses through digital commerce content

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