Kerstin Lomb

Media and entertainment July 27, 2022

Customer-driven digital marketing: Generate incremental revenues through real-time AI-driven analytics and campaign steering

3 min read - According to a 2021 study, 46% of marketing decisions are not yet influenced by analytics. Many marketing departments still need days or even weeks to compile reliable data. That is too long to make ad hoc, agile, and valid decisions…

Media and entertainment July 13, 2022

Customer-driven digital marketing: Save on costs through operational efficiency in marketing 

2 min read - Even when most parts of a business (such as production or accounting) are already digitalized, marketing often remains more art than science. While the merits of creativity in marketing remain undoubted, efficiency plays a vital role in the complex orchestration…