JJ Cherian
Integrated Demand Strategist
Marketing Communications professional with 20 years of experience in Revenue Generation for some of the world's leading brands.My experience spans a wide range of one-to-one marketing strategies, including Digital Marketing, prospect management, customer acquisition, customer retention, database management, telemarketing, loyalty programs, relationship programs and events. This versatility allows me to effectively acquire and retain new clients. MIT Sloan EPGDM alumnus with a focus on Demand Generation, Revenue Marketing and Customer Expansion. My current focus is on IBM Software across Asia Pacifc.