Amanda Downie

Editorial Strategist, IBM Consulting

Amanda Downie is an editorial content strategist and creator for inbound content (web pages, blogs, podcasts, videos). At IBM, she has written and produced digital content for topics including consulting, business transformation, AI, data & automation, hybrid cloud, talent management, change management, leadership and the media and entertainment industry. Amanda also is a presentation and acting coach, specializing in creativity in business, empathic leadership, and presentation/ communication skills. She's earned two BA degrees from UNC Chapel Hill and a MBA from Georgetown University.

Business transformation May 13, 2024

Upskilling and reskilling for talent transformation in the era of AI

5 min read - Explore how organizations can provide AI upskilling and reskilling for employees, and why leaders have a vested interest in doing so.

Business transformation April 23, 2024

5 steps for implementing change management in your organization

5 min read - Explore five key steps that can support leaders and employees in the seamless integration of organizational change management.

Business transformation March 29, 2024

Create a lasting customer retention strategy

6 min read - Get the key steps for creating an effective customer retention strategy that will help retain customers and keep your business competitive.

Business transformation March 8, 2024

6 ecommerce trends to watch

7 min read - Powerful AI-driven omnichannel experiences are at the heart of business growth. Explore six ecommerce trends making the greatest impact.

Business transformation March 8, 2024

No silver bullet: Closing the gender gap in the era of generative AI

5 min read - Closing the gender gap won't happen overnight. It’s a puzzle, and we need all the pieces to come together. Generative AI can help.

Business transformation February 12, 2024

7 customer experience trends in 2024

6 min read - Explore seven customer experience trends that can help business leaders elevate their companies and improve their CX strategies in 2024.

Business transformation January 29, 2024

Digital transformation examples

6 min read - Explore four real-world digital transformation examples and the technology solutions that made them possible.

Business transformation January 8, 2024

How to create a robust digital transformation strategy

5 min read - Here are seven steps for building a robust digital transformation strategy as a way to maintain or grow your competitive advantage.

AI for the Enterprise December 20, 2023

How to build a successful AI strategy

6 min read - Explore these steps to building an AI strategy that can help your organization address the complex challenges associated with AI.

Cloud May 13, 2021

Using Cloud-Native Development as it Fits Your Business

3 min read - Choose when and how to modernize an application based on data-driven engagement with customers. To find out how to get the most out of hybrid and distributed cloud and AI cloud services, watch the replay of IBM Think 2021. Modernizing applications…

Cloud May 5, 2021

Staying True to Core Software Development Principles

4 min read - Intended business outcomes should drive choices of what applications you modernize, in what order, and to what extent. To find out how to get the most out of hybrid and distributed cloud and AI cloud services, watch the replay of IBM Think…

Cloud April 15, 2021

Define a Business Outcome as the First Step in Modernizing an Application

2 min read - When combined with using distributed cloud services, a clear understanding of customer needs goes a long way in reducing confusion related to IT complexity. Results of an IBM-commissioned Forrester study indicate that there is a continuous rise in use of…

Failed to load data

IBM Newsletters

Get our newsletters and topic updates that deliver the latest thought leadership and insights on emerging trends.

Subscribe now

More newsletters