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Aaron Baughman

Distinguished Engineer and Master Inventor

Aaron K. Baughman is a Distinguished Engineer and Master Inventor within IBM GBS Interactive Experience focused on Artificial Intelligence and Emerging Technologies. He has worked with ESPN Fantasy Football, NFL’s Atlanta Falcons, The Masters, USGA, Grammy Awards, Tony Awards, Wimbledon, USTA, US Open, Roland Garros, Australian Open, confidential US government agencies and Indonesia water company PDAM. He was the principal data scientist for AI Video Highlights that won the IBM Corporate Technical Award and Best of IBM. He is the project lead for ESPN Fantasy Football. Further, he worked on Predictive Cloud Computing for sports that has been published in IEEE and INFORMS. He was a technical Lead on a DeepQA (Jeopardy!) project and an original member of the IBM Research DeepQA embed team. Early in his career, he worked on biometric, software engineering and search projects for US classified government agencies. He has published numerous papers and a Springer book. Aaron holds a B.S. in Computer Science from Georgia Tech, a M.S. in Computer Science from Johns Hopkins, 2 certificates from the Walt Disney Institute and a Coursera Deep Learning certificate. Aaron is an 3-time IBM Master Inventor, IBM Academy of Technology member, Corporate Service Corps alumni, a lifelong INFORMS Franz Edelman laureate, global Awards.ai winner and a AAAS-Lemelson Invention Ambassador. He has 130 patents with over 100 pending.

All articles by Aaron Baughman

7 February 2025

Use case

US Open heralds new era of fan engagement with watsonx and generative AI

The US Open is using IBM's watsonx to deliver commentary and captions on video highlight reels of every men’s and women’s singles match.

7 February 2025

Case study

Fantasy Football trades: How IBM Granite foundation models drive personalized explainability for millions

Whether you manage a fantasy football team, a company or a business function, the IBM watsonx™ AI platform can help you make better decisions.

6 December 2021

Insights

7 steps to bridge user experience and business value

Learn how to bridge user experience and business value with 7 key steps, defining value from both operational and outcome perspectives.

26 March 2021

Insights

Accelerate cognitive-driven marketing transformation with customer data platforms

Unlock transformative business change with cognitive-driven marketing and data platforms, enhancing customer experience and driving real results.

27 January 2021

Insights

Key trends shaping digital transformation in manufacturing

Key trends shaping digital transformation in manufacturing - Learn about emerging technologies & innovation in Industry 4.