Filmmakers

create buzz with cognitive movie trailers.

In fall 2016, 20th Century Fox released the first-ever AI-generated movie trailer. Traditionally, it can take film editors and marketers up to a month to create trailers for an upcoming film. With Watson, they did it in days for the horror movie Morgan. Watson “watched” trailers from 100 of the scariest horror films of the past few decades and then the final cut of Morgan to choose the 10 most relevant scenes for promoting the movie.

Three million people watched the Morgan cognitive trailer on YouTube.
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