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The adoption of generative AI has changed traditional workflows and customer expectations in the insurance industry and beyond. Policy holders now expect a higher level customer experience—and with the capabilities of AI, there’s no reason insurance businesses can’t perform, in everything from claims and risk management to pricing and business processes.

In what use cases can generative AI deliver the most value for insurance companies?

  • Customer experience: AI-powered virtual agents can assist policy holders with risk assessments and advice in realtime, even offering next steps in claims processing
  • Application development and IT operations: Automation offers more performance, cybersecurity, sustainability, reliability from applications, with AI-powered modernization keeping insurance products current
  • Digital labor: Generative AI helps workers complete tasks faster, enhancing the quality of their output, from underwriting to claims management

IBM’s suite of insurance solutions leverage data and trustworthy AI in sectors including commercial insurance, casualty insurance, life insurance, risk management and healthcare, to name a few. Read on to learn how modernizing and automating hybrid cloud systems can increase flexibility, resiliency and efficiency.

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Solutions for insurance companies

IBM watsonx Assistant

Our AI tools allow you to curate data and deliver personalized insurance service, advice and governance

IBM Z

Bring AI and cyber resiliency to your hybrid cloud in order to speed insights and protect data against future threats

Hybrid cloud

Optimize your technology and move your cloud and AI journey forward with IBM's hybrid cloud solutions

Cybersecurity

Data and identity-centric cybersecurity solutions that protect your digital ecosystem

IBM Planning Analytics

Give insurers, agents, brokers and servicers a greater understanding of risk with AI and predictive modeling

IBM Consulting

Work alongside IBM experts to design, build and operate your high-performing insurance business

Case studies Länsförsäkringar AB

A bancassurance firm creates a competitive advantage using data and AI modeling to forecast across lines

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Swiss Re

Wholesale insurance provider Swiss Re uses automation in auditing to govern more effectively

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Aon Italy

With a digital transformation, Aon Italy automates documents and core processes for operational efficiency

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Sun Life

Using IBM application discovery tools, Sun Life accelerates digital transformation through modernization

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Westfield

Westfield secures and automates its IT provisioning with data-centric threat management

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Bradesco

Banco Bradesco creates a secure and innovative online banking experience using IBM® Z™ and IBM® Storage™ systems 

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Trends in InsurTech

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