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Eyeeeeeee
Beeeeeeee
Emmmmmmmm

IBM Plex® is our new typeface. It’s global, it’s versatile and it’s distinctly
IBM.

[↑] The first (and most obvious) detail borrowed was the slab serif.

[↑] Next, we adopted the vertical stroke and right angle of the interior counters, which contrast nicely against the rounded curves of the exterior stroke.

[↑] And the third detail was the point
at the intersection of the ”M.” It’s
a small—but important—characteristic
of the Plex design.