Home

Industries

Retail

Retail technology solutions

Prepare for the future of retail with AI and hybrid cloud technologies

Explore solutions
Transform the retail experience with AI

In a consumer landscape saturated with goods, modern retail businesses need the latest technology to keep a competitive advantage when it comes to customer needs, IT services and the overall retail experience.

With business intelligence and generative AI, retailers can achieve new levels of digital transformation in areas like:

  • Customer behavior forecasting
  • Supply chain optimization
  • Personalized marketing 
  • Seamless ecommerce experiences
  • Smart checkout and self-service functionality
  • Inventory management 
  • Business growth

Learn how IBM retail technology solutions can help retailers optimize, promote sustainability and deliver a seamless omni-channel retail customer experience.

Explore watsonx
2025 IBV Consumer Study Report

Pre-register for early access to criteria for scaling AI, workforce preparation, and brand trust imperatives.

AI Video
Put AI to work for HR in Retail and Consumer Products (1:01)
Consulting
Explore IBM's retail consulting services
AI Report
Read AI in Action 2024 Report
See IBM at NRF: Retail's Big Show, 12–14 January, 2025 in New York

Use cases

See some of the real-world applications for AI in retail.

Application modernization Customer experience Human resources Supply chain
Retail technology solutions watsonx platform for retail

Build custom AI applications for your retail business, manage all data sources and accelerate responsible AI workflows—all on one platform.

watsonx Assistants for retail

Elevate the shopper experience with generative AI assistants for retail that can make shopping faster, easier and more precise than ever before.

Hybrid cloud for retail

Innovate within traditional frameworks with a flexible, open ecosystem and hybrid cloud that helps you devote more services to clients.

Retail consulting service

Create valuable customer relationships, improve sustainability and profitability for your bottom line with IBM retail consulting service.

AI for supply chain

Apply the power of AI and the speed of automation to improve supply chain management, resiliency and sustainability.

Cybersecurity

Success in hybrid cloud and AI begins with security to manage financial and reputational risk, and to secure data and identities in retail.

Case studies Max Mara

The upscale, ready-to-wear clothing company redesigns order-to-cash for a better buying experience.

Read the client story
Edeka

German supermarket improves operations with natural language support and generative AI using IBM Watson® Discovery and IBM® watsonx.ai™.

Read the success story
Ikano Group

A multinational conglomerate coordinates enterprise-wide planning to meet evolving sustainability reporting requirements.

Read the case study
Carhartt

Iconic American clothing company drives international growth while saving USD 1.1 million with IBM i, IBM® Power Systems™ and IBM Storage.

Read the client story
John Lewis & Partners

Department store successfully migrates to a next-generation, cloud-based system to streamline its operations.

Read the case study
TAG Heuer

Shining online during COVID-19 by confronting disruptions with a digital engagement engine.

Read the success story
Take the next step

Contact IBM Consulting to learn more about transforming your retail business, operations and technologies.

IBM newsletters

Receive curated newsletters on the latest in technology, business and thought leadership.

Subscribe
Consumer goods solutions

Explore a range of IBM technology solutions for consumer companies.

Explore